Bet365 is a company based in the United Kingdom that is now the leading betting and gaming company in the UK, being also one of the most respected betting companies in the country. It has been taking bets since 1974 and it has over 900 employees.
As the site is licensed by the UK Gambling Commission, you can trust its betting services as being fair and your deposits are protected by it. The betters of Bet365 are mostly European and as such, you can find many sports that are unlikely to find at the average American sportsbook. However, you can now find bets on everything, from the English Premier League to the Oscars. It offers all the popular and traditional sports, including football games from across Europe and the world, horse races, and American games such as NFL, NBA, MLB.
Among the less common sports which they offer bets are Australian Rules Football, Cricket, Cycling, Handball, Motorbikes, Pool, Snooker, Tennis and Winter Sports. They also offer the possibility to bet on Financials, for instance which would be the value of the Dow Jones index. Currently, the company is increasingly international and its website services over 2.8 million customers from 140 countries and it is available in 14 languages. The website offers an excellent customer service, available 24/7 and you can contact the customer support via email and telephone.
Bet365 was formed in 1974, out of partner firms, Provincial Racing and Backhouse Racing, being based in the English town of Stoke-on-Trent and it dealt with high-street betting shops. They launched their online betting website in 1999 and it has seen an extraordinary growth in turnover each year, so that by 2005, they decided to focus exclusively on internet betting, selling all their shop business to Coral bet for 60 million euro. In 2004, they launched their own poker site and in 2005, they launched a new casino, in association with Playtech, both of them being licensed and regulated by the government of Gibraltar.
Currently, the company is one of the biggest private-owned companies in Britain, its main shareholders being the Coates family, who own 93% of the business, while rest of 7% being owned by William Roseff. The amount of bets placed by customers reached £3,455m in the fiscal year ending 2009, up 90% from the previous year and the net income from these bets being £236m.
Bet365 offers some generous sign-up bonuses, including a permanent 15% first deposit sign-up bonus and special bonuses of 100% for bets in European football and 50% for American sports.The minimum initial deposit is $20, but we recommend to use the free cash bonus offer and to have a bigger initial deposit, since the maximum amount of bonus money they give is $500.
As one of the largest betting sites in the world, Bet365 has been trying to allow as many deposit options as possible for its customers. These options include credit and debit cards, cheques, wire transfers, NETeller, Fast Bank Transfer, Moneybookers, Paysafecard, EntroPay, Click2Pay and Ukash.